Playbook

Deep-dive (standalone)

Half- or full-day events focused entirely on the circle's topic. Highest-effort, highest-impact format — great when there's a sponsor interested in the audience or when the circle's narrative has compounded enough to anchor a whole day. Don't pick this for a topic you'd only spend 60 minutes on.

Timeline

T-30

›Decide the 3 sub-themes that anchor the day (morning / midday / afternoon).
›Lock the venue capacity range with 361 (50 / 100 / 200 attendees).
›Draft a 1-paragraph pitch — that's what 361 turns into landing copy + email blast.

T-14

›Speaker list with confirmed yes/no for each. Replace any 'maybes' with a backup.
›Send personal intros to your top 10 invitees — generic email blasts don't convert.
›Decide which sessions are recorded and which are off-the-record.

T-7

›Pre-event prep call with each speaker (15 min each — keep it tight).
›Final attendee count to 361 so they can confirm catering / AV.
›Send a 'what to expect' email to confirmed attendees.

T-1

›Run-of-show walkthrough with co-leader + 361 ops lead.
›Verify each speaker has correct timing + a backup time slot if they're flying in.
›Confirm the recording plan with each speaker once more.

day-of

›Arrive 60 minutes early. Walk the room. Test the mics.
›Stand at the door for the first 15 min of arrivals — this sets the tone.
›Open with 2 minutes of framing — what the day is, what it isn't.

post

›Send a thank-you email to speakers within 24h with the recording link.
›Send a recap to attendees within 72h with key takeaways + next-event teaser.
›Debrief with 361 ops — what worked, what to fix for next time.

Common mistakes

Inviting too many panelists per session — 3-4 is the sweet spot.
Going dark on speakers between confirm and event day. Send 1 update mid-window.
Skipping the run-of-show. Day-of always has surprises; the walkthrough catches half.
No backup speaker. Last-minute cancellations are the rule, not the exception.

FAQ

Can 361 secure sponsorship for the day?+

Yes — co-leaders get first right of refusal on sponsor revenue split. Talk to Mark when you're scoping.

What if attendance under-performs?+

We'd rather you cancel 7+ days out than push a half-full room. 361 handles refunds + the comms.

Can I record + share publicly?+

Default: recorded for attendees only. Public release needs explicit speaker consent — 361 collects it pre-event.

Ready to draft?

Use the deep-dive (standalone) format on the draft form — the side panel pre-fills with this playbook's checklist + timeline.

Draft a deep-dive (standalone) →

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